Lissette Roque, MBA

I am an accomplished, tech-savvy, proactive, bilingual, entrepreneurial marketing and sales professional with 20+ years of experience with numerous achievements while demonstrating outstanding leadership ability.  Within my 18 years, I have consulted on many projects, developing/ implementing effective promotional strategies and fostering profitable relationships with a wide range of clients and key business partners. 

I am a Saint Peter’s University graduate located in Jersey City, NJ, with a Master’s Degree in Marketing and Business Management.  I’m often commended for my organization, perseverance, efficiency,  and priority management skills.  I have a strong passion for both traditional and digital marketing.  My experience has benefited many local, regional, and national corporations, including startup companies, since 2000.

I have successfully set up a business that includes: strategic planning, operations, and marketing as a digital marketing consultant.  I work with decision-makers that may not understand digital media.  My approach is to develop a marketing strategy by implementing ideas for a target audience in order to reach their goals.

CORE STRENGTHS & EXPERTISE:

Strategic& Creative Marketing Planning, Territory Management, Digital Marketing, Lead Generation, Business Plan Development, Budgeting, Forecasting & Planning, Web Technologies (SEM /SEO), Strategic Partnership, Retention Strategies, Vendor & Client Relationship Management, Social Media Management, Data Analysis & Reporting, Contract Review, Negotiation, Video Production, Sales Training, Team Building, Marketing Automation, Brand & Product Management,

CERTIFICATIONS: Google Analytics and Ad Word Certified. Microsoft Office

HARDWARE: MAC, PC-compatible, Microsoft Windows

SOFTWARE APPLICATION: Microsoft Word, Powerpoint, Excel, Outlook, Google Chrome,  Google Doc, Internet Explorer, Apple, Oracle, Eloqua, Salesforce, V-Tiger, MailChimp, HubSpot, Buzz Builder, MOZ, SEMRush, Match craft,  Square Space, WordPress, Adobe Marketing System/Photoshop, & I-Movie.

Get in touch.